About Katy Willis

My Story

I’m Katy, a freelance writer who’s passionate about weaving words to create compelling narratives that help businesses thrive in the ever-evolving digital landscape. I specialize in business, technology, and marketing content with a particular focus on SaaS (Software as a Service) and martech (marketing technology) industries. My goal is to be more than just a writer for your business – I strive to be your creative partner, working alongside you to elevate your brand’s voice and create content that truly resonates with your target audience.

I’m obsessed with great content – that blend of art, science, and data that results in above-the-fold search engine rankings, lots of social shares, and high conversions.

How I Got Here

I’ve been helping brands tell their stories and engage their audiences since 2002. I’ve always been intrigued by the power of words and their ability to shape opinions, drive decisions, and inspire action. My freelance journey began with a burning curiosity to understand the intricacies of business, technology, and marketing. This led me to dive deep into the world of SaaS and martech, two industries that have revolutionized the way businesses operate and market their products.

Over the years, I’ve had the opportunity to work with innovative SaaS, MarTech, B2B, and marketing founders as well as content managers who are at the forefront of the digital revolution. Together, we’ve crafted content that not only engages and informs but also drives growth and fosters lasting connections between brands and their audiences.

I’ve had the good fortune to write for Business.com, Forbes, Hexagon, Authority Hacker, hCaptcha, ETQ, Safety Detectives, VPN Mentor, Home Advisor, Tom’s Guide, and more.

My Approach: Putting Your Audience First

As a seasoned writer, I understand that the key to creating effective content lies in understanding the target audience. I take the time to study your brand’s unique voice, positioning, and values, as well as the needs, desires, and pain points of your audience. This holistic approach allows me to craft content that not only showcases your brand’s expertise but also speaks directly to your audience’s hearts and minds.

Yes, I’m a writer, a researcher, an editor, and a content manager. But what I really am is a page quality expert and content specialist. I’ve positioned myself at the junction of user intent, E-E-A-T, high-quality content, on-page SEO, and technical SEO to deliver the best, most useful content to businesses and audiences.

My Services: Crafting Content That Connects

My writing services encompass a wide range of content types, including:

  1. Blog posts and articles
  2. Case studies and whitepapers
  3. Email campaigns and newsletters
  4. Social media content
  5. Website copy and landing pages
  6. Press releases and thought leadership pieces

No matter the format, my primary focus is always on delivering insightful, engaging, and actionable content that adds value to your audience and supports your business objectives.

Let’s Collaborate and Create Magic Together

If you’re ready to take your content to new heights and partner with a writer who shares your vision, let’s connect. Reach out to me at katy@contentbydesign.co or find me on LinkedIn, and let’s start a conversation about how I can help your brand shine. Together, we can create content that not only informs and entertains but also empowers your audience to take action and achieve their goals.